Gaming Intelligence

Player data and market insightsfor developers and publishers

Real-time market data and over a decade of historical insights - powered bymillions of gamers across PlayStation, Xbox, Nintendo, and digital commerce.

We help game developers, publishers, and digital retailers set prices, time launches, and run promotions against real player demand - so you know what sells, when players buy, and how to stay competitive after release.

Built on data

Built on real dataand real players

5M+Users across our apps
10+Years of historical data
  • Real-time tracking across official stores and digital marketplaces
  • Cross-platform visibility - PlayStation, Xbox, Nintendo
  • Direct access to engaged, purchase-driven gamers

Who we help

Three audiencesOne data source

For Developers

Build games players actually buy

We help developers reduce risk and make smarter decisions before and after launch.

  • Validate pricing before release
  • Understand real player demand and interest
  • Test positioning and concepts
  • Get direct feedback from active gamers
  • Find and recruit testers from our 5M+ user base
  • Plan launch visibility and early traction

For Publishers

Turn pricing and timing into revenue growth

We help publishers optimize performance across portfolios and platforms.

  • Optimize pricing across multiple titles
  • Improve discount timing, depth, and frequency
  • Benchmark against competitors and market trends
  • Forecast revenue using historical data
  • Increase visibility during key sales and launch periods

For Retailers & Marketplaces

Stay competitive in real time

We provide data and tools for game sellers, keyshops, and marketplaces

  • Track live prices across official stores and adjust your pricing dynamically
  • Monitor market changes and competitor pricing
  • Optimize margins while staying competitive
  • Identify demand spikes and sales opportunities

Distribution & Reach

Reach players wherethey already are

We don't just provide insights - we give you access to players.

Cross-App Placement

Promote across PS Deals, XB Deals, NT Deals, and CardKudo

Feature Placements

Inside high-traffic deal platforms with millions of active users

Email Campaigns

Direct email to deal-seeking gamers across our apps

Social Promotion

Reach across gaming audiences on key social platforms

Sales Event Visibility

Prime positioning during key sales events and high-demand periods

Our Ecosystem

Our insights and reach are powered byplatforms we build and operate

Four flagship apps used by millions of active gamers - each one feeds our data and reach

  • PS Deals
  • XB Deals
  • NT Deals
  • CardKudo
About our apps

Together, they provide

Four signalsOne unified picture

Each app captures part of the market. Combined, they give us a complete picture of gamer behavior

10+ years of history

Long-term demand curves and trends

Real-time pricing

Live visibility across all platforms

Millions of gamers

Direct access to players across our apps

Real purchase intent

Users actively searching for games to buy

Why IronPaw

We work withreal players,not surveys

We don’t rely on surveys or assumptions - we work with real players and real data every day.

Make better decisionsReach the right players

Tell us what you're building, publishing, or selling - and we'll show you how real data and real players can help you grow.